How We Argue: 30 Lessons in Persuasive Communication, Tindale 9781032353128..

How We Argue: 30 Lessons in Persuasive Communication, Tindale 9781032353128..

Taylor & Francis

Part 1: The nature of argument 1. \""Traditional\"" argument (the power of deduction) 2. Counterargument: the power of rebuttal (what can be trusted?) 3. Numers matter (arguing with the use of polls) 4. Know your audience (rhetorical address) 5. Arguments and definitions (cults and presidents) 6. Saying less but meaning more (the use of hidden reasons) 7. Argument and explanation (what it all means) 8. Seeing is believing (the power of an image) 9. Moral reasoning (what is fair) Part II: Rhetorical argumentation 10. Arguing in silence (the power of a pause) 11. What\u2019s in a gesture? (racism in an act of dismissal) 12. Say it again (the power of repetition) 13. Argument and satire (what do we do with the children?) 14. Turning the tables (who would be worse?) 15. Emotional appeal (a call to aid) Part III: Character-based argumentation 16. Praising character (the best amongst us) 17. Reflecting values (an excellent choice) 18. Bad Behavior (a failure of character) 19. Damning charactw

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