eMarketing by Alexa K. Fox PAPERBACK 9781032358017

eMarketingDigital Marketing Strategy\nAuthor(s): Raymond Frost, Alexa K. Fox, Terry Daugherty\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032358017, 978-1032358017\nSynopsis\neMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and \""think like a marketer\"".\n\nThe book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practi.