Cultural Mediation for Museums : Driving Audience Engagement
Taylor & Francis Ltd
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.\nLeveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors\u2019 market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors\u2019 market and designing cultural mediation for\n\nCultural Mediation for Museums\nDriving Audience Engagement\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services;
Compare prices (5 shops)
| shop | Price | Action |
|---|---|---|
|
26,09 GBP | Go to shop |
|
26,46 GBP | Go to shop |
|
|
26,86 GBP | Go to shop |
|
|
28,46 GBP | Go to shop |
|
|
29,57 GBP | Go to shop |
Similar products
-
Cultural Mediation for Museums
From 50,99 EUR -
-
-
-
-
