Fundraising and Nonprofit Marketing : A Research Overview

Taylor & Francis Ltd

Fundraising and Nonprofit MarketingA Research Overview\nAuthor(s): Roger Bennett\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032428093, 978-1032428093\nSynopsis\nThis book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.\n\nThis second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors levels of trust in charities, and disaster relief fundraising. The text guides the r.