Narratives in Public Communication by Fuyuan Shen, Heidi Hatf... - 9781032451824

Narratives in Public CommunicationAuthor(s): Fuyuan Shen, Heidi Hatfield Edwards\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032451824, 978-1032451824\nSynopsis\nThis volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. \n\nUsing diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. \n\nThis timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, w.