Good Growth

Taylor & Francis Ltd

Business has a sustainability problem\u0097and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.\nAddressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of any company\u0092s growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of \u0093doing well by doing good,\u0094 but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets, and shows how companies can capitalize on these new pockets of consumer demand through focused strategy,\n\nGood Growth\nHow Brands Win with Social Impact\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPl;