Digital Consumer Behavior by Jagdish N. Sheth, Varsha Jain - 9781032573687

Taylor & Francis Ltd

This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.\nIllustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers\u2019 cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure\n\nDigital Consumer Behavior\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as;