Perspectives in Marketing, Innovation and Strategy

Name: Perspectives in Marketing, Innovation and Strategy
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Perspectives in Marketing, Innovation and StrategyAuthor(s): Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge India\nISBN-13: 9781032574868, 978-1032574868\nSynopsis\nThis book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. \n\nPractical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry .