Reputation Management by John Doorley, Helio Fred Garcia - 9781032577999

Reputation ManagementThe Key to Successful Public Relations, Corporate Communication and Sustainable Organizations\nAuthor(s): John Doorley, Helio Fred Garcia\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032577999, 978-1032577999\nSynopsis\nThe fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.\n\nThis edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its ]