International Marketing by Sak Onkvisit, Michael A. Merz, Joh... - 9781032583662

International MarketingStrategy and Theory\nAuthor(s): Sak Onkvisit, Michael A. Merz, John J. Shaw\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032583662, 978-1032583662\nSynopsis\nThis comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.\n\nFully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.\n\nDemonstrating the .