Brands and Branding by Ashita Aggarwal PAPERBACK 9781032600437

Brands and Branding by Ashita Aggarwal PAPERBACK 9781032600437

Taylor & Francis Ltd

Brands and Branding\nby Ashita Aggarwal\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Ashita Aggarwal\nTitle: Brands and Branding\nFormat: Paperback\nLanguage: English\nTopic: Brands and branding\nPublisher: Taylor & Francis Ltd\nEdition: 1\nISBN-13: 9781032600437\nISBN-10: 1032600438\n\n------------------------------\nDescription\n------------------------------\n\nThis volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social medi.

Compare prices (2 shops)

Sort: Price: lowest first Price: highest first
shop Price Action
40,29 GBP Go to shop
43,82 GBP Go to shop

Similar products