Business Analytics Value Chain by Tanushri Banerjee PAPERBACK 9781032612041

Taylor & Francis Ltd

This book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally. It has been written with an interdisciplinary approach that triggers strategic as well as routine thought provoking ideas to cut across data from several business domains globally. This book deals with the end to end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients. Using running cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario;\n\nBusiness Analytics Value Chain\nText and Cases\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the pric;