Raising Social Capital by Heather LaMarre, Gregg Feistman - 9781032630496
Taylor & Francis Ltd
Raising Social CapitalCorporate Advocacy and Impact in a Time of Social Change\nAuthor(s): Heather LaMarre, Gregg Feistman\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032630496, 978-1032630496\nSynopsis\nRunner-up of the 2026 Association for Education in Journalism and Mass Communication (AEJMC) James A. Tankard Book Award.\n\nPart strategy part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book provides insight, strategy and a set of management tools for addressing todays rapidly changing business environment.\n\nComplete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing todays.
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