Now Media by Norman J. Medoff PAPERBACK 9781032704302

Taylor & Francis Ltd

Now MediaThe Evolution of Electronic Communication\nAuthor(s): Norman J. Medoff, Barbara K. Kaye\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032704302, 978-1032704302\nSynopsis\nNow in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.\n\nNow Media provides a comprehensive view of the development of media and the subsequent advancements into now digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the now media' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for now media.' This.