Social Media Campaigns by Carolyn Mae Kim, Matthew Prince - 9781032802527

Social Media CampaignsStrategies for Public Relations and Marketing\nAuthor(s): Carolyn Mae Kim, Matthew Prince\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032802527, 978-1032802527\nSynopsis\nThis third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for todays communications professionals.\n\nIn many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative enga.