James Roberts Unisex Multicolor Managing The Cultural Industries Paperback Book

James Roberts

An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource. Aimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces the reader to relevant academic insights and perspectives, without losing focus on the essentials of practical business and management. Designed for students who wish to develop a management and leadership career in the cultural and creative industries, the book incorporates coverage of key business ideas and disciplines, from strategy to accounting and finance, through management, human resources and innovation to marketing and consumer behaviour. Each chapter introduces a major new business\n\nManaging the Cultural Industries\nAn Introduction\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the p;