Managing the Cultural Industries by James Roberts - 9781032811970

Managing the Cultural IndustriesAn Introduction\nAuthor(s): James Roberts\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032811970, 978-1032811970\nSynopsis\nAn introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource. \n\nAimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces the reader to relevant academic insights and perspectives, without losing focus on the essentials of practical business and management. Designed for students who wish to develop a management and leadership career in the cultural and creative industries, the book incorporates coverage of key business ideas and disciplines, from strategy to accounting and finance, through management, human resources and innovation to marketing and consumer behaviour. Each chapter introduces a ma.