Ai Marketing Essentials

Name: Ai Marketing Essentials
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Master the world of AI marketing with "AI Marketing Essentials: Concepts and Practice for the Digital Age." This comprehensive guide delves into the fundamental concepts and practical applications of artificial intelligence in modern marketing strategies. Explore how AI is transforming customer engagement, campaign optimisation, and data analysis in the digital landscape. Ideal for marketers, business leaders, and students seeking to leverage AI for competitive advantage. Key topics include: * Understanding AI's role in marketing * Practical AI implementation strategies * Ethical considerations in AI marketing * Future trends in AI and digital marketing AI Marketing Essentials provides actionable insights and case studies to help you navigate the complexities of AI in marketing. Whether you're looking to enhance your existing campaigns or develop new AI-driven strategies, this book offers the essential knowledge to succeed in the digital age. Product Summary: AI Marketing Essentials, Concepts and Practice for the Digital Age, Jagdish N. Sheth, Paperback, Taylor & Francis Ltd, Digital Marketing, Artificial Intelligence Marketing, Marketing Strategy, Digital Age, Concepts, Practice