Fashion Advertising and Public Relations by Martina Topi?-Rut... - 9781032848068

Fashion Advertising and Public RelationsA Historical and Sociological Perspective\nAuthor(s): Martina Topi?-Rutherford\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032848068, 978-1032848068\nSynopsis\nFashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.\n\nIt provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industrys rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion ma.