Doing Academic Research by Ted Gournelos PAPERBACK 9781032849942

Taylor & Francis Ltd

Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities, and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.\nThe book guides readers through six methods in detail (interviews, focus groups, surveys, textual analysis, content analysis, and critical discourse analysis), providing enough information to successfully choose and conduct each method. It also covers observational methods like ethnography, experiments, and meta-synthesis, explaining when and why a researcher might choose those methods. It then shows readers how to analyze both qualitative and quantitative data, with tips and tricks to make the process more\n\nDoing Academic Research\nA Practical Guide to Research Methods and Analysis\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\;