Emerging Market Multinationals in Sub-Saharan Africa : A Legitimacy Perspective

Taylor & Francis Ltd

Emerging Market Multinationals in Sub-Saharan AfricaA Legitimacy Perspective\nAuthor(s): Aleksandra W?sowska\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032870090, 978-1032870090\nSynopsis\nThe successful entry and survival of multinational enterprises (MNEs) in foreign markets largely depend on how governments and other stakeholders perceive their legitimacy. How do emerging market MNEs legitimise their operations in distant markets? What legitimacy threats must they overcome? This book explores these questions by examining MNEs from three BRIC economies (Brazil, India, China) and Poland, the largest economy in Central and Eastern Europe, as they enter Sub-Saharan Africa (SSA). We compare how these firms establish legitimacy in SSA, exploring both similarities ([url] general patterns of legitimacy-building) and differences, often rooted in the interplay between the historical and developmental trajectories of their home an.