Trust, Media and the Economy by Joanna Paliszkiewicz, Jerzy G... - 9781032874739

Trust, Media and the EconomyMutual Relations\nAuthor(s): Joanna Paliszkiewicz, Jerzy Go?uchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032874739, 978-1032874739\nSynopsis\nTrust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social medias role in economic communication, the influence of financial influencers, and trust-based marketing.\n\nThe book features case studies from aroun.