Greenwashing Practices in Company Marketing Communications by Anita Proszowska

Name: Greenwashing Practices in Company Marketing Communications by Anita Proszowska
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.\nIt reviews the theoretical and practical concepts of greenwashing \u2013 focusing on those related to marketing communication and marketing strategy \u2013 and highlights the various tools companies utilise to mislead their customers, including green advertising, green packaging, eco-labelling, AI, and social media. Drawing upon specific case study examples, the volume illustrates how and when companies employ these methods and the subsequent impact on the environment, while contrasting these with best practices in ethical, pro-environmental marketing\n\nGreenwashing Practices in Company Marketing Communications\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease not;