The Nature and Origins of Mass Opinion Reconsidere by Jeffrey Friedman PAPERBACK

Taylor & Francis Ltd

The Nature and Origins of Mass Opinion ReconsideredWhat Determines Public Opinion?\nAuthor(s): Jeffrey Friedman\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032925875, 978-1032925875\nSynopsis\nIn the Nature and Origins of Mass Opinion [tel], John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending \""cues\"" through the mass media telling Republicans or Democrats, for example, what \""the\"" Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zallers model and its implications, empirical and normative. The introduction contrasts two different strands in Zallers book, one of which confines the impact of media messages to politicians cues, the other of which emphasizes the impact of journalists interpretive frames. Other chapters examine whethe.