Conducting Social Marketing Research : A Practical Guide

Taylor & Francis Ltd

Conducting Social Marketing Research\nby Nancy R. Lee\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Nancy R. Lee\nTitle: Conducting Social Marketing Research\nFormat: Hardback\nLanguage: English\nPublisher: Taylor & Francis\nPublication year: 2025\nEdition: 1\nISBN-13: 9781032936116\nISBN-10: 1032936118\n\n------------------------------\nDescription\n------------------------------\n\nHigh-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap. \nOffering a clear and concise roadmap for leading social marketing research, the book begins with.