Marketing Research for the Tourism, Hospitality, Kolb, Kolb, Hardcover..

Marketing Research for the Tourism, Hospitality and Events IndustriesAuthor(s): Bonita Kolb\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032940403, 978-1032940403\nSynopsis\nThis user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.\n\nThe second edition of this textbook has been updated to include:\n\nNew content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful\nNew international short case studies to showcase real-life applications where market research can be used to attract an.