Strategic City Branding by Viriya Taecharungroj HARDBACK 9781032958989

Strategic City Branding by Viriya Taecharungroj HARDBACK 9781032958989

Taylor & Francis Ltd

Strategic City Branding\nby Viriya Taecharungroj\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Viriya Taecharungroj\nTitle: Strategic City Branding\nFormat: Hardback\nLanguage: English\nPublisher: Taylor & Francis\nPublication year: 2025\nEdition: 1\nISBN-13: 9781032958989\nISBN-10: 1032958987\n\n------------------------------\nDescription\n------------------------------\n\nCity branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.\nThe book presents a.

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