Digital Marketing Fundamentals by Marjolein Visser, Mike Berry - 9781032964690

Name: Digital Marketing Fundamentals by Marjolein Visser, Mike Berry - 9781032964690
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Digital Marketing FundamentalsFrom Strategy to ROI\nAuthor(s): Marjolein Visser, Mike Berry\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032964690, 978-1032964690\nSynopsis\nDigital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. \n\nIn this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phas.