Strategic Brand Management In and Through Sport by Argyro Eli... - 9781032968278

Strategic Brand Management In and Through SportAuthor(s): Argyro Elisavet Manoli\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032968278, 978-1032968278\nSynopsis\nThis book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.\n\nDespite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions around how a brand can be managed strategically still emerging. As the knowledge on the issue deepens, so does our interest in fully comprehending the fascinating and ever-developing strategic brand management, bearing in mind the ever-shifting environment in which brands operate.\n\nA particularly interesting topic within the wider brand management literature is brand management both in and t.