Marketing Ethics and Consumer Society : Practising Inclusive, Responsible and Sustainable Marketing

Taylor & Francis Ltd

Marketing Ethics and Consumer SocietyPractising Inclusive, Responsible and Sustainable Marketing\nAuthor(s): Athanasia Daskalopoulou, Natalia Yannopoulou\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032994901, 978-1032994901\nSynopsis\nThis unique new text explores marketing ethics, the impact of marketing on consumers lives, and the wider social, cultural, and political context of marketing activities.\n\nTaking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainabi.