Research Handbook on Social Influence by Radmila Prislin - 9781035309665

Research Handbook on Social InfluenceAuthor(s): Radmila Prislin\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781035309665, 978-1035309665\nSynopsis\nThis timely Research Handbook provides an in-depth exploration of the scholarly understanding of social influence. Expanding on classic characterisations and themes such as conformity, majority and minority persuasion, compliance and authority, this book examines how people exert and react to social influence in dynamic interpersonal and group settings. Bringing together a diverse team of global experts, the Research Handbook reviews how research in the field has historically developed, assesses current analyses that range from neurocognitive to cultural in existing social influence research and highlights key avenues for the advancement of this burgeoning area of study. Authors document the ubiquitous nature of social influence, address its effects on perfor.