The Elgar Companion to Marketing and the Sustainable Developm... - 9781035328192

The Elgar Companion to Marketing and the Sustainable Development GoalsAuthor(s): Ranjit Voola, Jamie Carlson, Marian Makkar, Carmela Bosangit, Paromita Goswami\nFormat: Hardback\nPublisher: Edward Elgar Publishing Ltd, United Kingdom\nImprint: Edward Elgar Publishing Ltd\nISBN-13: 9781035328192, 978-1035328192\nSynopsis\nThis interdisciplinary Companion explores the pivotal role of marketing in advancing the Sustainable Development Goals (SDGs). It provides diverse perspectives on how marketing strategies can drive sustainable development including sustainable consumer behaviour and emphasises the importance of ethical considerations, stakeholder engagement and innovative approaches to positively impact society.\n\nLeading scholars and practitioners from across 15 countries discuss key themes such as consumer behaviour, strategic marketing, Base of the Pyramid marketing, technological innovations and marketing education. Real-world examples and global perspectives are used to demonst.