Principles Of Marketing For A Digital Ag

Principles Of Marketing For A Digital Ag

Sage Publications Ltd

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today\u2019s ever-evolving digital landscape.\nThis third edition brings you:\n Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour\n New and updated Sustainability Spotlight boxes, which align with the UN\u2019s Principles for Responsible Management Education (PRME) initiative\n Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies\nInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints\n\nPrinciples of Marketing for a Digital Age\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease;

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