Qualitative Marketing Research by Dominika Maison (Paperback Book)

Name: Qualitative Marketing Research by Dominika Maison (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.\nThe book offers an extensive examination of qualitative research approaches, beginning with established techniques like focus group interviews (FGI) and individual in-depth interviews (IDI), before exploring innovative ethnographic methods that reveal authentic consumer motivations, needs, values, and attitudes. Readers will gain profound insights into the psychological underpinnings of consumer behaviour, including cutting-edge understanding of unconscious and automatic cognitive\n\nQualitative Marketing Research\nUnderstanding Consumer Behaviour\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note;