AI Powered Insight by Michalis A. Michael, Nicos Rossides - 9781041038177

AI Powered InsightMarketing Research Reconfigured\nAuthor(s): Michalis A. Michael, Nicos Rossides\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781041038177, 978-1041038177\nSynopsis\nIn our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.\n\nThis book sheds light on the untapped potential of AI-driven analytics in market research so that businesses can better understand and interact with their customers. The transformation of marketing and market research over recent decades has only accelerated thanks to breathtaking AI developments that are reshaping data analytics and insights generation while enabling more effective foresight and actionability.\n\nThese technologies are moving the field beyond solicited customer opinion, traditionally gathered through surveys and focus groups, allowi.