Integrated Storytelling by Design : Concepts, Principles and Methods for New Narrative Dimensions

Name: Integrated Storytelling by Design : Concepts, Principles and Methods for New Narrative Dimensions
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Explore the evolving landscape of narrative design with Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions. Authored by Klaus Sommer Paulsen, this insightful book provides a comprehensive framework for creating immersive, multisensory experiences across various digital and physical platforms. Whether you are a brand strategist, designer, or communicator, you will discover the foundational principles necessary to craft compelling, integrated narratives that resonate with modern audiences. This work bridges the gap between traditional storytelling and modern technology, offering actionable methodologies for developing projects that transcend linear media. Gain a deeper understanding of how to orchestrate user experiences, leverage new media dimensions, and foster deeper engagement through intentional design. Perfect for professionals and students interested in the intersection of creativity, technology, and strategic communication. Product Summary: This book offers a deep dive into integrated storytelling, covering design concepts, narrative principles, and modern methods for building immersive experiences, written by industry expert Klaus Sommer Paulsen.