Impact by Nikki Anderson - 9781041046486

ImpactA Complete Guide to Creating a User Research Practice at Your Organization\nAuthor(s): Nikki Anderson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781041046486, 978-1041046486\nSynopsis\nEmbark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.\n\nImpact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleague.