Real Estate Marketing by M. Joseph Sirgy PAPERBACK 9781041093572

Name: Real Estate Marketing by M. Joseph Sirgy PAPERBACK 9781041093572
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Real Estate Marketing\nby M. Joseph Sirgy\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: M. Joseph Sirgy\nTitle: Real Estate Marketing\nFormat: Paperback\nLanguage: English\nPublisher: CRC Press\nPublication year: 2026\nEdition: 2\nISBN-13: 9781041093572\nISBN-10: 1041093578\n\n------------------------------\nDescription\n------------------------------\n\nReal Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession.\n The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing o.