Integrating Marketing and Supply Chain Management by Thomas A. Fotiadis

Name: Integrating Marketing and Supply Chain Management by Thomas A. Fotiadis
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Successful organisations have long recognised the importance of demand\u2013supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird\u2019s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.\nTaking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.\nCase studies from a range of global industries are incorporated, including\n\nIntegrating Marketing and Supply Chain Management\nConverging Paths to Holistic Business Success\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using R;