Behavioural Finance by Sujata Kapoor, Jaya Mamta Prosad - 9781041172116

Behavioural FinanceTheory and Application\nAuthor(s): Sujata Kapoor, Jaya Mamta Prosad\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781041172116, 978-1041172116\nSynopsis\nThis textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed to serve as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academics, and students alike.\n\n This book will be essential for understanding the psychological underpinnings of financial behaviour and leveraging this knowledge to advance personal and professional objectives in finance. The integration of behaviour tests and experiments further enhances its utility, enabling practitioners to identify and address behavioural biases systematically. It fills a critical gap in existing literature, which often prioritises pers.