Pop Culture Marketing in the Publishing Industry by Miriam J. Johnson

Taylor & Francis Ltd

This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from 16 publishers during 12 months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics, trending content, strategic timing, and music to connect authentically with target audiences.\nThis evidence-based guide provides practical insights into how UK publishers effectively harness pop culture on two of the industry's most crucial marketing platforms. The analysis identifies four core elements \u2013 music, trends, timing, and gender \u2013 that publishers can strategically employ to communicate with audiences in their native digital language, thereby boosting engagement and\n\nPop Culture Marketing in the Publishing Industry\n\""Good Luck, Babe!\""\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked servic;