Successful Science Communication by David J. Bennett, Richard... - 9781107003323

Successful Science CommunicationTelling It Like It Is\nAuthor(s): David J. Bennett, Richard C. Jennings, Walter Bodmer\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781107003323, 978-1107003323\nSynopsis\nIn the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background know.