Service Business Development by Thomas Fischer, Heiko Gebauer... - 9781107022454

Service Business DevelopmentStrategies for Value Creation in Manufacturing Firms\nAuthor(s): Thomas Fischer, Heiko Gebauer, Elgar Fleisch\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781107022454, 978-1107022454\nSynopsis\nHow can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and bus.