Multilatinas: Strategies for Internationalisation,Veneta Andonov

Name: Multilatinas: Strategies for Internationalisation,Veneta Andonov
Brand: Cambridge University Press

Cambridge University Press

MultilatinasStrategies for Internationalisation\nAuthor(s): Veneta Andonova, Mauricio Losada-Otlora\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781107130043, 978-1107130043\nSynopsis\nThe challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an esse.