Digital Communication Media Linguistics With Case Studies Jour… 9781108490191 VG
Digital Communication and Media LinguisticsWith Case Studies in Journalism, PR, and Community Communication\nAuthor(s): Aleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781108490191, 978-1108490191\nSynopsis\nThis textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, c.
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