Contemporary International Business in the Asia-Pacific Region - 9781108620680

Contemporary International Business in the Asia-Pacific RegionAuthor(s): Alain Verbeke, Robin E. Roberts, Deborah Delaney, Peter Zmborsk, Peter Enderwick, Swati Nagar\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781108620680, 978-1108620680\nSynopsis\nThe increasing dominance of the AsiaPacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the AsiaPacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, inc.