Thinking About Answers – The Application of Cognitive Processes to Survey Metho…
Thinking About AnswersThe Application of Cognitive Processes to Survey Methodology\nAuthor(s): Seymour Sudman, Norman M. Bradburn, Norbert Schwarz\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: Jossey-Bass Inc.,U.S.\nISBN-13: 9781118016091, 978-1118016091\nSynopsis\nIn this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
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