Engagement Marketing – How Small Business Wins in a Socially Connected World

Engagement MarketingHow Small Business Wins in a Socially Connected World\nAuthor(s): Gail F. Goodman\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9781118101025, 978-1118101025\nSynopsis\nA definitive guide to growing your small business through \""Engagement Marketing\"" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social mediaand its nimble partner, mobile technologyit's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.\n\n You'll learn how to attract new prospectsas well as how to increa.