Advanced Web Metrics with Google Analytics By Brian Clifton. 9781118168448

Advanced Web Metrics with Google Analytics\nby Brian Clifton\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Brian Clifton\nTitle: Advanced Web Metrics with Google Analytics\nFormat: Paperback\nLanguage: English\nTopic: E-commerce: business aspects\nPublisher: Wiley\nPublication year: 2012\nEdition: 3rd Edition\nISBN-13: 9781118168448\nISBN-10: 1118168445\nRRP: \u00A333.00\n\n------------------------------\nDescription\n------------------------------\n\nThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. \nGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will.