Brand Advocates – Turning Enthusiastic Customers into a Powerful Marketing Forc…

Brand Advocates\nby Rob Fuggetta\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Rob Fuggetta\nTitle: Brand Advocates\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2012\nISBN-13: 9781118336038\nISBN-10: 1118336038\nRRP: \u00A318.99\n\n------------------------------\nDescription\n------------------------------\n\nThe ultimate guidebook to brand advocacy.\n ?PORTER GALE, former VP of Marketing, Virgin America \nBrand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don''t just buy your products?they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. D.